Janne Wellens


Creation of a successful branded content platform and Instagram account for C&A from scratch, together with VICE. In two years we took the C&A instagram from 0 to 266K followers. 

We produced over a 350 content pieces rolled out daily on the C&A Facebook, Instagram and blog for 14 global markets.

I was the art director on the project for over two years, creating seasonal concepts, developing shoots and art direction on set. We produced still shoots, model shoots (on location + studio) and video.

Click through to see a selection of the C&A still shoots and C&A model shoots.